In this video, Phil provides you with a quick education on CTA’s, or Call to Action, within a website. CTA’s are designed to command your visitors to do something on your site and it is very important that your CTA is concise and tells customers exactly what to do. You can’t drive conversions without an effective CTA!
Fun fact: Most websites don’t have a CTA button that can be spotted in less than three seconds. Does yours?
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